Moms and babies both benefit from human milk. However, previous generations bottle-fed their babies, so many people have never seen someone chest/breastfeeding. Even your friends may have never seen a nursing mom. That’s one reason that nursing in public has a degree of “shock value”. Some even think chest/breastfeeding is a private activity that should be done behind closed doors (or in bathroom stalls.) On-the-go moms need to feed their babies “on-demand” — wherever, whenever! If you are shy or easily embarrassed, know that there are ways to chest/breastfeed discreetly.